Slutty Vegan partners with Beyond Meat for never-before-seen menu option
In the words of DJ Khaled, “All I do is win, win, win, no matter what!”
Slutty Vegan CEO Aisha “Pinky” Cole is definitely winning. Not only has she taken Atlanta by storm with her vegan food chain, but Cole recently said that she has a “really budding relationship” with Beyond Meat, a mega plant-based company. Cole even announced the relationship has given way to a menu option the chain has never offered before. “We just announced our soy-free options on our menu today, which is a big deal for us, because we’ve never had soy-free options before.” Cole said.
This partnership is not only a big deal because Beyond Meat is such a heavy hitter, but also because reality TV star and billionaire, Kim Kardashian, was recently announced as Beyond Meat’s “chief taste consultant.” “So, we are in the Beyond Meat family with Kim Kardashian. We don’t look at it as competition, we just look at it as another way for us to be able to partner with really, really good people.” said Cole.
With this latest collaboration secured, it doesn’t look like Cole is slowing down anytime soon – there are currently five Slutty Vegan locations, with five more that are under construction. “We’ve heard it before, [plant-based foods] is a billion-dollar industry, and to be at the top of that food chain and serving plant-based burgers, fries and pies...in a way we’ve never seen it before, is very exciting,” Cole said. I’m confident that Slutty Vegan will be a $1 billion brand in the next few years.”
It was eight years ago when Cole started her vegan journey and realized how few meat alternatives there actually were – so few, that she use to eat fries with a side salad. “To see so many big companies offering plant-based options to the masses makes me feel good and it gives me options to be able to say, OK, I don’t have to eat rice cakes all day long,” Cole said.
Keep up with Slutty Vegan and their upcoming locations by checking out their website at sluttyveganatl.com.